Fed up with the pompous, prima donna attitude of most hairdressers in the West End, Paul decided to open his own place. Acquired premises on D’Arblay Street, Soho in 1987. Formerly a sex shop, he stripped the walls to find beautiful art deco tiles, revealing the shop used to be a fishmongers – hence the name ‘Fish’ was born.

Started with two staff, he built up a reputation for a relaxed, down to earth vibe, quality cuts and cutting edge styling. Now has a staff of 15 and a turnover of 500 clients a week from all walks of life, from celebrities to barrow boys, executives to teenagers - everyone's welcome!

‘The door is always open, the kettle is always on!’



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